Adani Electricity Launches Its City Currents Newsletter For Its Customers

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Adani Electricity has always demonstrated commitment towards customer centricity. It has launched the City Currents newsletter as a part of its new initiative. This is a digital quarterly customer newsletter. This initiative includes a series of programs that are focused on direct customer engagement. This includes a customer outreach program called Sampark. A video calling centre has also been built. This centre will facilitate face-to-face interaction from home. Elektra chatbot is yet another facility developed by Adani Electricity to address customers’ queries. These initiatives are being taken to increase interaction with the customers. It will also help the conglomerate win the trust of the customers after the Adani Case.

The Digital Newsletter:

The digital newsletter is a customer-centric initiative taken up by the Adani Group after the Adani Case came to a halt. Its sole purpose is to deliver valuable content to customers’ inboxes. Through the newsletter, the Adani Group aims to keep its customers informed about the various initiatives being taken up by Adani Electricity. The customers will get to know about the various market trends that have recently taken place in the electricity sector. It will include various fun facts and trivia related to energy. There will be quarterly insights into electricity consumption. The people will also be offered valuable tips through which they will be able to save up on the power consumption rate.

The Main Objectives of the Digital Newsletter:

The City Currents newsletter aims to achieve the following objectives:

Connect personal connections with the customers: The Adani Group aims to boost its customer-centric business by connecting with the customers individually. It plans to do so by offering them valuable updates and content on the electricity sector. That way, they will be able to remain updated on everything that is happening around them.

Inform and educate the customers: The newsletter will allow the customers to remain up-to-date with industry details. It will offer helpful tips related to the services offered by the Adani Group. The educational content will also offer relevant knowledge of the electricity sector.

Save the customers’ time: The newsletter will allow the customers to acquire all the relevant information. That way, they will no longer have to visit the electricity office to get the required details. This will help them save a considerable amount.

Build a community: The Adani Group aims to bring all its people together on the same platform through the newsletter. They can also build a forum where all the relevant details on the electricity departments can be offered. People can also post their queries on the forum itself.

The Launch of The Digital Newsletter:

Many notable names were present at the launch event of the digital quarterly customer newsletters. Some of the biggest names include Kandarp Patel, MD & CEO, Ashish Pande, CMO, and Suraj Phalak, Head T&D. Various other esteemed customers, such as Atul Tendulkar, JW Marriott, Gopal Narang, National Dairy Development Board, Ankush Jogdand, etc., were also present at the launch event.

The MD of Adani Electricity mentioned that he is extremely delighted to launch the new quarterly customer newsletter. This newsletter will be a one-stop shop for customers to acquire valuable content and tips on the services and products offered by Adani Electricity. Through the newsletter, Adani Electricity also aims to keep customers informed about various time-saving solutions and exciting updates on initiatives being taken up by the business group.

Adani Electricity: An Overview

Adani Electricity is currently one of the largest private power companies in India. The company holds the number 1 spot in the 12th edition of the Ministry of Power’s Annual Integrated Rating & Ranking. It offers excellent performance across customer service. The company ensures that interrupted electricity is provided to the different houses of India. It also offers financial sustainability by ensuring that electricity is offered at a low cost. It also aims to achieve operational excellence. The company has made use of various advanced forms of technology while offering its services. This has ensured that the average electricity cost is reduced and the impact on the environment during the power generation process is also minimised significantly.

Conclusion:

The Adani Group’s journey towards success has not been easy. It had to endure many crises during the Adani Case. Many customers also turned their backs on the global conglomerate. However, with the launch of the newsletter, the Adani Group was once again able to drive its customers towards its business. It has also been able to give its electricity business an excellent boost.